Bottom line: American’s lie almost as much as Trump. So getting valuable feedback from Americans on your products or services is a bit like digging for gold: you need to know exactly how to sift through the dirty lies to find valuable nuggets of truth. In this talk, I’ll walk you through the ins and outs on how to engage with and read Americans--or really any person--and find those valuable nuggets that’ll take you, your designs, and your product to the next level.