Applying Theory of Constraints to find your Growth Model
While we often keep hearing about startups that lap up glorious rounds of funding and then resort to massive discounting to show hockey-stick growth for their VCs, rarely do we hear about startup founders who not just believe in their idea, but never give up even when the going gets tougher, keep their heads down in building a profitable business from day one without luring customers with offers and create a niche market for their products globally, sitting out of India.