The more technical aspects of this talk will consider the serverless architecture paradigm (based on AWS Lambda) for low cost unit economics in your products and extremely high scale across global regions. It will touch on frameworks such as Jaws Open Source framework (now called Serverless) as a mechanism of dealing with the complexities of such deployments, a typical challenge in this space. The final design pattern focuses on scaling your products to new channels and will consider the IOT theme with a small example of a Lambda integration in to an Amazon Alexa for a simple beer ordering service.