Beautiful authentication: Tear down the barbed wire
People don’t ever specifically want to sign in or create an account – they just want the features that being signed in allows. Somewhere between upselling and onboarding, they will run into the wall around your beautiful garden, and be forced to sign in if they want to get inside. I’ll review the ways you can make sure your gated garden isn’t covered in barbed wire. Although this talk will be focused on authentication experiences, the ideas apply to many other kinds of features. I will be using authentication, and in particular my experience with it at SoundCloud, as a case study