Lightening talk 3 : Efficient online consumer products marketing- Mood analysis : Pooja R. P
A major challenge the commercial sector faces is catering to the online needs of the common man efficiently along with staying ahead in the competition and providing high quality services. Although data mining and sentiment analysis have improved the quality and efficiency of services, there has always been scope for evolution and improvement and very often the existing methods provide conflicting solutions to the customers. This topic proposes the notion that these embarrassing errors can be prevented to a great extent by analyzing the emotional state of the user and marketing suitable products. This talk will focus on a few theoretical methods and a few aspects of sentiment analysis and data mining that would aid to provide a user better experience and services along with demo and proof where ever possible.