A year designing with data

Data and design are often seen as incompatible. Design is empathic, emotive, and artful. It is a craft that can not be fully rationalised, reduced to numbers, or planned in advance. Data, on the other hand, is rational and objective. It is a scientific endeavour that proceeds in a formulaic way toward certainty. Having worked this last year designing with data, I have come to see these ways of thinking as deeply naive. This talk shares my journey in coming to see data as a tool that deepens—rather than diminishes—the fundamentally human nature of design.
Length: 35:55
Views 180 Likes: 4
Recorded on 2015-08-27 at Front End Conference Zurich
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