Finding the effectiveness of a Marketing campaign is complex. Working with Fortune 500 companies in their conversion of customers on their million dollar marketing campaigns is extremely complex. Data comes from a multitude of sources and algorithms must be built to understand their data and answer tough questions. Data must be accurate, algorithms must be novel and dashboards must provide correct insights. Dashboards give marketers the ability to make order, see what's important, make decisions and act. And they needs answers FAST. How fast?
We visualize 300TB of data in less than 5 seconds. Why, because if we can do this marketers win and if they can win we win.
This talk will explain the techniques and lessons learned of how to create interactive deep analytics dashboards of very large data sets.